Marketing Automation Manager
New
S
StoryblokB2B SaaS
Canada, Spain, IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4+ years in marketing operations or marketing automation, ideally in B2B SaaS.
- Required Skills
- SQLSalesforce
Requirements
- Bachelor's degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience.
- 4+ years of experience in marketing operations or marketing automation; B2B SaaS experience is preferred.
- Pardot administration experience, including Salesforce connector, Engagement Studio, form handlers and campaign sync.
- Salesforce fluency with campaigns, lead and contact fields, reports and dashboards.
- Experience building nurture programs and demonstrating their effect on conversion.
- Experience managing a high-volume request queue and reducing time per request through templates and automation.
- Experience shipping and maintaining automations with a workflow builder and LLM tools.
- Experience with lead scoring, lifecycle management and routing, with results.
- Working SQL skills and hands-on experience with an enrichment tool such as Clay, ZoomInfo or Apollo.
- Knowledge of GDPR and consent management across regions.
- AI literacy, including using AI tools to improve productivity, decision-making and work quality with sound judgment and critical thinking.
Responsibilities
- Build and send list emails and sequences in Pardot and Knak, including webinar, enterprise, marketer, review, partner and event campaigns.
- Build and optimize segmented nurture programs in Engagement Studio.
- Set up webinars, registration forms, integrations, campaign IDs, reminders and follow-ups; build form handlers, autoresponders and website landing page forms.
- Load and QA lead lists with campaign, source and consent data, and manage the request board and launch SLAs.
- Administer Pardot and its Salesforce sync, including users, connectors, field mapping and campaign member status.
- Maintain integrations between Pardot, Salesforce, the website, Zuddl, Knak, Meta and Google Ads, and document them.
- Run Clay enrichment waterfalls, list building and signal tables that support BDR routing.
- Own lead scoring, grading, lifecycle stages and handoff rules to BDRs and AEs.
- Maintain data flows between the warehouse, Pardot and Salesforce; manage database quality, campaign taxonomy, consent and UTM standards.
- Write SQL and Salesforce reports, build funnel and pipeline reports in the BI tool, and monitor email deliverability.
- Template and automate repeat requests using Clay, Claude and workflow builders such as n8n or Zapier; write playbooks and train marketers.
- Report monthly on lead, funnel, request, database and email performance metrics.
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