Global Product Marketing Manager
New
J
JobgetherMedical imaging
Based in the United StatesFull-TimeManager
Salary$116,000–$174,000 for U.S.-based positions
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Job Details
- Languages
- Full professional fluency in English is essential.
- Experience
- 3–5 years of professional experience in product marketing, ideally within the medical device industry or another regulated B2B environment.
- Required Skills
- Project Management
Requirements
- Bachelor's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related discipline.
- An MBA is considered an advantage.
- 3–5 years of professional experience in product marketing, ideally in the medical device industry or another regulated B2B environment.
- Experience developing and executing product marketing strategies, supporting end-to-end product launches, and coordinating go-to-market initiatives.
- Experience creating sales enablement materials, product presentations, competitive analysis tools, value propositions, and commercial messaging.
- Experience collaborating cross-functionally with Clinical, Regulatory, R&D, Product Management, Sales, and Commercial teams.
- Strong project management and organizational skills, including coordinating deliverables, prioritizing deadlines, and monitoring milestones.
- Analytical and competitive intelligence skills, including interpreting market trends, customer feedback, and product performance data.
- Ability to translate complex technical and clinical information into clear marketing content.
- Understanding of regulated industries, clinical evidence, regulatory compliance, and accurate product communication.
- Ability to work with international and regional teams and adapt global marketing strategies to diverse market requirements.
Responsibilities
- Develop and manage product launch plans, including internal readiness, training, milestone tracking, and launch coordination.
- Coordinate external launch activities, marketing campaigns, press initiatives, and webinars with regional marketing teams and senior leadership.
- Create and maintain sales enablement materials, including presentations, competitive battlecards, messaging, objection-handling resources, and product demonstration tools.
- Monitor competitors and conduct product-level competitive analysis and win/loss assessments.
- Develop product information sheets, customer case studies, reference stories, and return-on-investment tools using current approved clinical and health-economic evidence.
- Create standardized marketing materials that regional teams can adapt to local market needs.
- Maintain marketing asset libraries and coordinate content approval workflows to support regulatory, legal, and brand compliance.
- Track launch and campaign KPIs, coordinate marketing events, and manage logistics for key opinion leaders and other strategic stakeholders.
- Consolidate customer feedback, competitive intelligence, and regional market insights into recommendations for Product Management and R&D roadmap discussions.
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