Global Marketing Manager
New
D
DISA TechMining technology
Remote, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of B2B marketing experience
- Required Skills
- Project ManagementDigital Marketing
Requirements
- Bachelor’s degree in marketing, communications, business, engineering, or a related field.
- 7+ years of B2B marketing experience in mining, mineral processing, industrial equipment, engineered products, technology, or another technical industry.
- Ability to independently own marketing strategy and day-to-day execution in a lean or fast-moving environment.
- Strong commercial understanding of technical products and long-cycle B2B sales; mining or mineral-processing experience is strongly preferred.
- Ability to learn complex technologies quickly and translate them into clear, credible, customer-focused messaging.
- Strong writing, editing, presentation, storytelling, and content-development skills.
- Experience with digital marketing, website management, LinkedIn, analytics, CRM/marketing tools, and campaign planning.
- Strong project-management skills, including managing multiple priorities, stakeholders, and deadlines with minimal supervision.
- Ability to travel domestically and internationally up to 25% for customer sites, conferences, trade shows, and company events.
Responsibilities
- Develop and execute the global marketing plan around priority customers, commodities, regions, applications, and commercial opportunities.
- Build technical and commercial content, including case studies, customer and project updates, presentations, sales collateral, product and application materials, and thought-leadership content.
- Own LinkedIn, website content, digital campaigns, brand consistency, templates, and performance tracking.
- Prioritize and lead trade shows, conferences, sponsorships, presentations, supporting campaigns, photography, and video.
- Monitor competitors, customers, audience trends, and industry activity, and turn insights into recommendations for the commercial team.
- Establish practical KPIs for audience growth, engagement, campaign performance, lead generation, and contribution to commercial activity.
- Develop, manage, and track the global marketing budget.
- Manage agencies, contractors, designers, photographers, and other external resources.
- Use AI and modern marketing tools for research and content development while owning accuracy, judgment, quality, and final output.
- Coordinate marketing projects across teams and ensure technical and performance claims are reviewed by appropriate subject-matter experts before external release.
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