- Develop and execute the global marketing plan around priority customers, commodities, regions, applications, and commercial opportunities.
- Build technical and commercial content, including case studies, customer and project updates, presentations, sales collateral, product and application materials, and thought-leadership content.
- Own LinkedIn, website content, digital campaigns, brand consistency, templates, and performance tracking.
- Prioritize and lead trade shows, conferences, sponsorships, presentations, supporting campaigns, photography, and video.
- Monitor competitors, customers, audience trends, and industry activity, and turn insights into recommendations for the commercial team.
- Establish practical KPIs for audience growth, engagement, campaign performance, lead generation, and contribution to commercial activity.
- Develop, manage, and track the global marketing budget.
- Manage agencies, contractors, designers, photographers, and other external resources.
- Use AI and modern marketing tools for research and content development while owning accuracy, judgment, quality, and final output.
- Coordinate marketing projects across teams and ensure technical and performance claims are reviewed by appropriate subject-matter experts before external release.
Project ManagementDigital Marketing