Sr. Marketing Manager, Direct to Consumer
New
I
iRhythmDigital healthcare
Remote - USFull-TimeManager
Salary$138,000 - $170,000
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Job Details
- Experience
- 12+ years of progressive marketing experience
- Required Skills
- Digital MarketingMarket Research
Requirements
- Bachelor's degree required.
- Master's degree in marketing, business administration, communications, patient advocacy, or a related field preferred.
- 12+ years of progressive marketing experience.
- Significant experience leading DTC healthcare marketing programs for medical devices, diagnostics, digital health, pharmaceuticals, or disease awareness organizations.
- Experience developing omnichannel campaigns across digital, social, web, email, print, experiential, and healthcare POS channels.
- Experience developing and managing relationships with patient advocacy organizations, patient support groups, professional societies, or community-based health organizations.
- Demonstrated success leading cross-functional initiatives involving marketing, commercial, regulatory, legal, medical, market access, and executive stakeholders.
- Experience engaging patients through direct-to-consumer and partner-led channels.
- Experience marketing connected medical devices, diagnostics, digital health solutions, AI-enabled healthcare technologies, or patient-facing healthcare services.
- Experience with patient access and resource hubs.
- Up to 20% domestic travel is anticipated.
Responsibilities
- Lead direct-to-consumer growth strategies to expand patient awareness, engagement, and activation.
- Define audience strategies, messaging frameworks, and value propositions across multiple disease states.
- Develop and execute compliant omnichannel campaigns across paid, owned, and earned media.
- Create patient education materials and digital assets, including website content, videos, social content, brochures, and email journeys.
- Translate patient needs, market research, campaign analytics, and advocacy learnings into strategic recommendations.
- Evaluate advocacy partnerships, sponsorships, educational programs, and community engagement initiatives.
- Monitor competitive developments, consumer healthcare marketing trends, and emerging digital engagement practices.
- Partner with Medical, Regulatory, Legal, Marketing Operations, and agencies on review and approval of consumer marketing assets.
- Define and report DTC performance metrics and use analytics to optimize messaging, channels, segmentation, and investment.
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