Product Marketing Manager
New
D
DataSpringHealthcare data
United StatesFull-TimeManager
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
- Required Skills
- Project Management
Requirements
- Bring 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field.
- Develop product positioning, messaging, and sales enablement materials.
- Have experience supporting product launches or commercialization initiatives.
- Translate complex concepts into simple, compelling business value.
- Collaborate across Product, Growth, Marketing, and Client Partnership teams.
- Bring strong project management and organizational skills.
- Operate effectively in a fast-paced, evolving environment.
- Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions is strongly preferred.
- Familiarity with regulated healthcare markets and enterprise purchasing processes is preferred.
- Experience supporting strategic sales opportunities and RFP responses is preferred.
Responsibilities
- Develop and maintain product, solution, and use-case positioning and messaging.
- Translate product capabilities and updates into value propositions, business outcomes, and audience-appropriate content.
- Support planning and execution of product, solution, and major release launches.
- Coordinate launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications.
- Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources.
- Organize and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams.
- Gather and synthesize client, prospect, sales, customer-facing team, and industry insights.
- Conduct competitive research and maintain competitive intelligence resources.
- Maintain product marketing assets, proof points, customer evidence, and source-of-truth documentation.
- Support AI-enabled tools and workflows and document recurring product marketing processes.
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