Senior Manager, Performance Creative
New
I
iRESTOREBeauty and wellness
US - RemoteFull-TimeManager
Salary$125,000 – $150,000 base salary, commensurate with experience
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Job Details
- Experience
- 7+ years of experience in performance creative, direct-response marketing, creative strategy, growth marketing, or a related DTC or e-commerce role.
- Required Skills
- CRM
Requirements
- Have 7+ years of experience in performance creative, direct-response marketing, creative strategy, growth marketing, or a related DTC or e-commerce role.
- Have experience leading performance creative strategy and structured testing across Meta, TikTok, YouTube, Snap, and other paid media channels.
- Demonstrate strong direct-response judgment across concepts, hooks, messaging, offers, formats, pacing, and visual execution.
- Understand creative performance metrics including hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS.
- Translate business objectives, media priorities, customer research, and performance data into creative briefs, concepts, and production plans.
- Know creative testing methodology, including test design, variables, naming conventions, tagging, reporting, and analysis.
- Have experience forecasting creative volume, managing refresh cadences, identifying fatigue, and planning production around media spend and growth priorities.
- Build scalable creative workflows and identify resourcing, production, or operational gaps.
- Have experience managing and developing creative strategists, editors, designers, or other production talent.
- Use customer research sources such as reviews, surveys, CRM insights, market trends, and performance data to build personas and messaging frameworks.
- Understand landing pages, conversion behavior, product education, and how paid creative connects to the customer journey.
- Work comfortably with dashboards, attribution platforms, spreadsheets, and creative reporting tools.
- Have cross-functional experience with Paid Media, Digital Product, Retention & Lifecycle, Data & BI, Brand, and external creative partners.
- Have practical experience applying AI to customer research, concept development, briefing, creative analysis, versioning, or production workflows.
Responsibilities
- Lead the performance creative strategy and roadmap across Meta, TikTok, YouTube, Snap, and emerging platforms.
- Translate business objectives, customer insights, and performance data into concepts, briefs, messaging angles, and testing plans.
- Build and manage structured testing across hooks, formats, offers, audiences, customer segments, and funnel stages.
- Evaluate creative performance metrics and recommend what to stop, improve, repeat, or scale.
- Forecast creative volume and develop production plans based on platform needs, spend, campaign priorities, and refresh cadence.
- Build systems to improve creative quality, consistency, workflow, resourcing, and production velocity.
- Manage and develop a small team of creative strategists and production talent.
- Build customer personas and messaging frameworks using reviews, surveys, CRM insights, research, trends, and performance.
- Establish systems for creative intake, naming, tagging, reporting, analysis, and knowledge sharing.
- Partner with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to carry winning messages across the customer journey.
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