- Lead the performance creative strategy and roadmap across Meta, TikTok, YouTube, Snap, and emerging platforms.
- Translate business objectives, customer insights, and performance data into concepts, briefs, messaging angles, and testing plans.
- Build and manage structured testing across hooks, formats, offers, audiences, customer segments, and funnel stages.
- Evaluate creative performance metrics and recommend what to stop, improve, repeat, or scale.
- Forecast creative volume and develop production plans based on platform needs, spend, campaign priorities, and refresh cadence.
- Build systems to improve creative quality, consistency, workflow, resourcing, and production velocity.
- Manage and develop a small team of creative strategists and production talent.
- Build customer personas and messaging frameworks using reviews, surveys, CRM insights, research, trends, and performance.
- Establish systems for creative intake, naming, tagging, reporting, analysis, and knowledge sharing.
- Partner with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to carry winning messages across the customer journey.
CRM