Vice President of Marketing
E
EncouraEducation technology
Location: Remote, USFull-TimeVp
Salary170,000 - 190,000 USD per year
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Job Details
- Experience
- 15+ years of experience or equivalent demonstrated impact
- Required Skills
- A/B testing
Requirements
- Have 15+ years of experience or equivalent demonstrated impact.
- Bring strong leadership, product marketing, business development, and operational skills.
- Show a track record of successfully launching and growing B2B2C offerings in K12.
- Hold a bachelor’s degree in Marketing, Business, Communications, or a related field, or have equivalent demonstrated impact; an MBA is a plus.
- Have expert-level knowledge of paid media channels, including social, search, affiliate, display, ASO, podcasts, and webinars.
- Have experience in mobile app user acquisition and using paid channels to attract and convert students.
- Understand marketing automation and site management, including web analytics, A/B/N testing, tag management, and content management.
- Have experience with Salesforce CRM and Marketing Cloud.
- Bring strong leadership and communication skills, problem-solving skills, and an entrepreneurial mindset.
- Be eligible to work in the U.S.
Responsibilities
- Own student and high school educator marketing, including partnerships, digital and social campaigns, direct mail, lifecycle marketing, media placements, events, website evolution, paid acquisition, and SEO/SEM/ASO/AEO/GEO.
- Develop team members, fill capability gaps, define roles and responsibilities, and manage direct reports’ professional development.
- Drive B2B2C marketing initiatives to meet student, family, and educator growth objectives, customer acquisition, and engagement goals.
- Lead acquisition marketing across paid social, paid search, display, affiliate, direct mail, in-classroom, and digital signage channels.
- Optimize marketing systems using Salesforce CRM and Marketing Cloud.
- Co-lead Encourage brand strategy with the CMO and Creative team across paid and unpaid channels, including social media, PR, and partnerships.
- Work with Creative and Digital teams on product and growth marketing, positioning, messaging, demand generation, content, sales enablement, partner marketing, PR, AR, and marketing operations.
- Coordinate with teams across the company to integrate marketing into content, product, design, engineering, support, sales, finance, operations, and HR.
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