Meta Ads Manager (Lead Generation)
H
HuzzlePerformance marketing
Scotland, United KingdomFull-TimeManager
SalaryCompetitive salary based on experience
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Job Details
- Experience
- 5+ years of hands-on experience specifically managing Meta Ads (Facebook/Instagram) at scale.
- Required Skills
- Lead Generation
Requirements
- Have 5+ years of hands-on experience managing Meta Ads (Facebook/Instagram) at scale.
- Demonstrate a track record in lead generation, rather than e-commerce, in sectors such as renewable energy, home services, real estate, or B2B.
- Demonstrate mastery of Meta Ads Manager, including Advantage+ features, horizontal and vertical scaling, and CPL/CPM/CTR analysis.
- Have technical knowledge of conversion tracking, attribution settings, and API integrations.
- Have experience building and optimizing landing pages with a focus on Conversion Rate Optimization (CRO).
- Bring leadership experience and the ability to own client results and make strategic decisions independently.
- Be able to translate complex data into actionable growth strategies.
- Nice to have: experience with GoHighLevel CRM and Zapier automation workflows.
- Nice to have: familiarity with Google Ads, including Search and Performance Max.
- Nice to have: experience in Solar or Renewable Energy, managing multi-location or high-spend accounts.
Responsibilities
- Own Meta Ads campaigns across Facebook and Instagram, from setup through advanced scaling.
- Monitor account performance daily and adjust campaign structures, bidding strategies, and audience targeting.
- Build, test, and optimize landing pages and lead funnels.
- Manage conversion tracking, including Pixel setup, Conversion API (CAPI), and UTM tracking.
- Run A/B tests on creatives, headlines, and landing-page elements.
- Manage client accounts independently and present performance reports and strategic insights to stakeholders.
- Collaborate with creative and account management teams to align campaign messaging with client goals.
- Oversee lead-flow integration between Meta Ads, GoHighLevel CRM, and third-party automation tools.
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