Content Marketing Manager
New
A
Arc XPMedia technology
Ability to work remotely from the United StatesFull-TimeManager
Salary$74,000 - $111,000 Annual
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Job Details
- Experience
- Three to five years of experience in content marketing, editorial, journalism, communications, or a related field.
- Required Skills
- Google AnalyticsSEOHubSpot
Requirements
- Bachelor’s degree or equivalent combination of education, training, and relevant experience.
- Three to five years of experience in content marketing, editorial, journalism, communications, or a related field.
- Strong writing and editing skills demonstrated through a professional portfolio.
- Experience creating content across web, email, social media, and longer-form formats.
- Experience managing an editorial calendar, content workflow, or content-development process.
- Working knowledge of SEO, including keyword research, on-page optimization, and performance reporting.
- Experience with web analytics and search-performance tools such as Google Analytics and Google Search Console.
- Ability to collaborate with cross-functional partners and incorporate feedback from subject matter experts.
- Ability to organize work independently, manage deadlines, and maintain high editorial standards.
- Experience in B2B SaaS, media technology, publishing technology, or digital media is preferred.
- Experience with marketing automation and CMS platforms such as HubSpot and Webflow is preferred.
- Familiarity with answer-engine optimization, generative-engine optimization, or AI-enabled search is preferred.
Responsibilities
- Manage the editorial calendar and content-development workflow in line with marketing priorities and campaign goals.
- Write and edit short- and long-form content, including articles, web and landing-page copy, emails, customer stories, case studies, guides, and thought-leadership materials.
- Interview customers, partners, and internal subject matter experts to develop customer stories.
- Partner with Product Marketing, Demand Generation, Sales, Customer Success, and Creative on campaign content.
- Coordinate freelancers, agencies, and internal contributors to maintain content quality, accuracy, consistency, and brand voice.
- Conduct keyword and audience-intent research and apply on-page optimization practices.
- Monitor AI-search and answer-engine trends and recommend content improvements.
- Manage the B2B social-media calendar and day-to-day channel activity.
- Produce or coordinate video, webinar, social, and basic visual content.
- Track content performance using web analytics, search tools, marketing automation, and CRM data.
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