Marketing Manager, U.S. East Coast
New
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JobgetherGovTech infrastructure
Based in the United States; work remotely from the U.S. East Coast, Significant working-hour overlap with Central European business hours.Full-TimeManager
SalaryAnnual on-target earnings (OTE): $100,000–$120,000 USD, depending on experience, skills, location, and qualifications.
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Job Details
- Experience
- At least 5 years of B2B marketing experience
- Required Skills
- Budget managementCRM
Requirements
- At least 5 years of B2B marketing experience, ideally in field marketing, demand generation, or a broad marketing role.
- Hands-on experience planning and executing marketing campaigns and events from concept through delivery and follow-up.
- Practical experience using Salesforce campaigns, CRM data, and marketing attribution tools.
- Strong knowledge of email marketing and content development.
- Understand how Marketing, SDR, and Sales teams collaborate to generate leads and progress opportunities.
- Experience independently managing budgets, competing priorities, and multiple marketing projects.
- Strong organizational skills and a structured approach to planning, execution, and process improvement.
- Excellent communication and presentation skills, including confidence engaging senior stakeholders.
- Strong understanding of the U.S. market and its business environment.
- Willingness and ability to travel within the United States for conferences and customer events.
- Ability to collaborate with international teams across time zones and maintain significant working-hour overlap with Central European business hours.
- Experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government is advantageous.
- Familiarity with marketing to municipalities, public sector organizations, or infrastructure-related customers is advantageous.
Responsibilities
- Translate global marketing strategies, campaigns, positioning, and product launches into programs tailored to the U.S. market.
- Share U.S. market insights, customer feedback, and local opportunities with the global marketing team.
- Plan and execute integrated demand generation campaigns across email, websites, webinars, social media, and partner channels.
- Partner with Sales and SDR teams to generate qualified leads, improve engagement, and advance prospects through the sales funnel.
- Plan and execute U.S. conferences and events, including logistics, materials, shipping, on-site coordination, and follow-up.
- Identify relevant stories, develop press releases, and coordinate media activities.
- Develop customer marketing initiatives, including email campaigns, direct mail, events, and success stories.
- Provide sales enablement materials, content, campaigns, and collateral.
- Track campaign and marketing performance using Salesforce campaigns, CRM data, and attribution reporting; monitor results and optimize activities.
- Manage the U.S. portion of the global marketing budget and improve marketing processes.
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