Marketing Technology Specialist
New
V
VisionPoint MarketingHigher education marketing
Listing locations: USA; Location base: USA; we operate as a remote-first company with VisionPointers across every U.S. time zoneFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- AWSNode.jsJavascriptRESTful APIsGoogle Sheets
Requirements
- Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with server-side tracking technologies such as Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, or similar solutions.
- Experience building technical solutions with JavaScript and Node.js.
- Experience deploying or supporting cloud-hosted applications; AWS is preferred.
- Strong understanding of REST APIs, webhooks, SFTP, and other integration methods.
- Experience building workflow automation, reporting solutions, or operational tools using Google Sheets, Looker Studio, TapClicks, Zapier, or similar platforms.
- Ability to troubleshoot complex data flows and translate business requirements into practical technical solutions.
- Familiarity with CRM integrations and lead management workflows.
- Experience using Git/GitHub and AI-assisted development tools such as Cursor, Claude Code, Codex, or GitHub Copilot.
- Familiarity with consent management platforms and privacy-conscious marketing implementations.
- Agency experience supporting multiple clients is preferred.
Responsibilities
- Design, build, and maintain lightweight applications and utilities using JavaScript, Node.js, and AWS.
- Create reusable automation, reporting, analysis tools, and operational solutions.
- Build and maintain integrations across websites, advertising platforms, analytics tools, reporting systems, and CRM environments.
- Implement server-side tracking, conversion APIs, and custom event collection.
- Validate tracking implementations and troubleshoot tracking, attribution, integration, and data-flow issues.
- Build dashboards and reporting experiences using tools such as Looker Studio, Google Sheets, and TapClicks.
- Connect, clean, and organize marketing data from multiple platforms.
- Partner with client and agency teams to define integration requirements, coordinate implementation, and validate data flows.
- Advise clients and internal teams on technical solutions, implementation approaches, and technical feasibility.
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