Marketing Automation Data Specialist
New
M
mPulseHealthcare technology
United StatesFull-TimeMiddle
Salary75,000 - 95,000 USD per year
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Job Details
- Experience
- 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership. 2+ years of Salesforce experience
- Required Skills
- SQLSalesforceMicrosoft ExcelGoogle SheetsCRM
Requirements
- Have 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
- Have 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
- Demonstrate hands-on analytics experience, including building reports from scratch, reconciling data across systems, and drawing conclusions.
- Have working experience administering an enterprise marketing automation platform.
- Have familiarity with customer data platform concepts such as data modeling, identity resolution, and segmentation, or demonstrate ability to learn a new platform through prior migration or implementation experience.
- Demonstrate data hygiene experience, including deduplication, suppression, list validation, and resolving integration sync errors.
- Have a bachelor’s degree in Marketing, Business, Analytics, Information Systems, or a related field, or an equivalent combination of education and relevant experience.
- Have advanced proficiency in Excel or Google Sheets, including pivot tables, lookups, and manipulation of large data files.
- Preferred: SQL proficiency for querying CRM or data warehouse records.
- Preferred: experience supporting a marketing platform migration, CDP implementation, or account-based marketing programs; familiarity with Marketing Cloud Next, HubSpot, ZoomInfo, Gong, Chili Piper, and RingLead; or Salesforce certification.
Responsibilities
- Monitor data flows across connected systems, troubleshoot sync errors, and resolve issues.
- Manage the lead lifecycle, including capture, validation, scoring, routing, and conversion.
- Build, maintain, and troubleshoot marketing automation workflows, lead routing, lifecycle processes, and campaigns.
- Maintain CRM data integrity and quality standards, including campaign structures, naming, and tagging.
- Build and quality-check marketing emails, forms, and landing pages, and validate assets before testing.
- Manage list processing from intake through CRM delivery.
- Build and maintain marketing reports and dashboards, validating accuracy before distribution.
- Analyze campaign and channel performance and prepare written recaps with findings and recommendations.
- Support attribution and funnel reporting, including tracking governance and conversion measurement.
- Administer marketing technology integrations, document processes, and support platform projects and migrations.
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