Advisor Marketing Specialist
New
W
Wealth EnhancementWealth management
Source API remote eligibility restrictions: United StatesFull-TimeMiddle
Salary68,000 - 80,000 USD per year
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Job Details
- Experience
- Minimum of 3 years of marketing or sales enablement experience required.
- Required Skills
- Project ManagementSalesforceMicrosoft ExcelMarketingPowerPoint
Requirements
- Hold a BA/BS degree in Marketing, Communications, or a related field.
- Have a minimum of 3 years of marketing or sales enablement experience.
- Bring strong project management, communication, and relationship-building skills.
- Have a good working knowledge of Word, Excel, Outlook, and PowerPoint.
- Have proficiency working with CRM systems; Salesforce experience is a plus.
- Be able to manage multiple team relationships and priorities concurrently.
- Demonstrate writing, visual storytelling, and content development skills.
- Use AI tools effectively, craft prompts, evaluate generated content, and integrate tools while maintaining quality standards.
- Be able to learn new applications, technologies, and AI tools quickly.
- Be able to make business decisions based on data and apply marketing expertise to develop solutions.
- Travel 2–7 times per year to support team initiatives and events.
Responsibilities
- Act as the day-to-day marketing lead for 8–10 advisor teams and learn each team’s goals, voice, services, and growth opportunities.
- Plan campaigns with advisor teams and align their marketing plans with business goals and regional growth priorities.
- Lead campaign planning and execution using tools such as FMG Suite, Canva, Wistia, Wrike, and Salesforce.
- Coordinate collateral development, content customization, email, social and web campaigns, event support, and vendor communications.
- Collaborate with Creative, Brand, Web, and Compliance teams to execute and obtain approval for marketing assets.
- Track campaign results and share insights and optimization recommendations with advisor teams and marketing leaders.
- Use AI tools to develop content, generate ideas, and streamline recurring marketing processes.
- Train advisors and their staff on marketing recommendations, collateral, and tools for the client and prospect lifecycle.
- Document team marketing strategies, execution, processes, and successful initiatives.
- Contribute to new tools, templates, and campaign frameworks, and identify ideas that can scale across advisor teams.
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