Regional Marketing Specialist (Mandarin Required)
New
T
Think Academy US OnlineK–12 online education
Remote, United StatesContract
Salary$25–$35/hour; $80,000–$100,000/year upon conversion to full-time
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Job Details
- Languages
- Excellent communication skills in both English and Chinese
- Required Skills
- Content creationMarketingMarket Research
Requirements
- Experience in marketing, content, community, education, social media, or a related field.
- Strong user sense and ability to identify and understand users' needs and behaviors.
- Excellent communication skills in both English and Chinese.
- Ability to naturally build relationships with parents.
- Strong research, information-gathering, learning, and problem-solving skills.
- Proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility.
- Experience managing or participating in local parent communities in the U.S. is preferred.
- Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms is preferred.
- Experience in K–12 education, local marketing, offline events, or community partnerships is preferred.
Responsibilities
- Research local schools, education resources, parent communities, and market trends to identify user needs and marketing opportunities.
- Engage with local parent WeChat groups, build relationships, and turn community interactions into actionable user insights.
- Develop and create content for WeChat and Xiaohongshu based on parent needs and local market insights.
- Test and refine content directions.
- Plan and execute local parent events, community partnerships, and education-related initiatives.
- Build relationships with local organizations and community resources.
- Drive marketing projects from planning through execution and follow-up.
- Coordinate internal and external resources, manage execution details, and review project outcomes.
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