Regional Marketing Specialist

New
T
Think Academy US OnlineK–12 education
Remote, United StatesPart-Time
Salary25 - 35 USD per hour
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Job Details

Languages
Excellent communication skills in both English and Chinese
Required Skills
Content creationMarketing

Requirements

  • Have experience in marketing, content, community, education, social media, or a related field.
  • Demonstrate strong user sense and the ability to identify and understand user needs and behaviors.
  • Communicate excellently in both English and Chinese.
  • Demonstrate strong research, information-gathering, learning, and problem-solving skills.
  • Be proactive, detail-oriented, and execution-focused, with a strong sense of ownership and responsibility.
  • Preferred: Experience managing or participating in local parent communities in the U.S.
  • Preferred: Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms.
  • Preferred: Experience in K–12 education, local marketing, offline events, or community partnerships.

Responsibilities

  • Research local schools, education resources, parent communities, and market trends to identify user needs and marketing opportunities.
  • Engage with local parent WeChat groups, build relationships, and turn community interactions into user insights.
  • Develop and create WeChat and Xiaohongshu content based on parent needs and local market insights.
  • Test and refine content directions.
  • Plan and execute local parent events, community partnerships, and education-related initiatives.
  • Build relationships with local organizations and community resources.
  • Drive marketing projects from planning through execution and follow-up.
  • Coordinate internal and external resources, manage execution details, and review project outcomes.
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25 - 35 USD per hour
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