Marketing Operations Specialist
New
W
WEKA Job Board ExternalB2B technology
Remote (United States)Full-TimeEntry
Salary not disclosed
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Job Details
- Experience
- 1 to 3 years of experience in marketing operations, marketing automation, or CRM administration
- Required Skills
- SalesforceMicrosoft ExcelGoogle Sheets
Requirements
- Have 1 to 3 years of experience in marketing operations, marketing automation, or CRM administration.
- Bring hands-on experience building campaigns in Marketo, or a similar platform such as HubSpot, Eloqua, or Pardot, and a strong interest in Marketo.
- Have working knowledge of Salesforce leads, contacts, accounts, campaigns, and reports.
- Be comfortable working with data in Excel or Google Sheets, including VLOOKUPs, pivot tables, and cleansing large lists.
- Bring strong attention to detail and a QA-first mindset.
- Have entry-level proficiency with AI assistants such as Claude and Gemini, and interest in using AI to automate marketing operations work.
- Be able to manage multiple requests and deadlines with marketers, SDRs, Sales, and RevOps across regions.
- Experience with RingLead or other data orchestration tools, such as Clay or Zoom, is a plus.
- Experience with Demandbase or another ABM and intent platform is a plus.
- Exposure to lead scoring, lead-to-account matching, lead routing, or campaign attribution is a plus.
- Marketo certification, basic HTML/CSS, or familiarity with SQL, Snowflake, or a BI tool is a plus.
Responsibilities
- Support and back up administration of Marketo, Salesforce, RingLead, Demandbase, and Clay.
- Maintain documentation for system fields, data flows, naming conventions, and marketing processes.
- Clean, normalize, deduplicate, and import campaign lists with appropriate attribution.
- Build, test, launch, and QA Marketo programs and campaign assets.
- Monitor lead flow, lead status, lifecycle logic, scoring, and handoffs to the SDR team.
- Maintain Salesforce persona segmentation and refine title-mapping and classification rules.
- Run RingLead deduplication, normalization, enrichment, lead-to-account matching, and MQL routing processes.
- Create Clay workflows and support Demandbase intent and signal monitoring.
- Build and maintain Salesforce, Marketo, and Demandbase reports and dashboards, and provide ad hoc campaign results.
- Train marketing, SDR, and sales colleagues on processes, lead status definitions, and routing.
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