- Support and back up administration of Marketo, Salesforce, RingLead, Demandbase, and Clay.
- Maintain documentation for system fields, data flows, naming conventions, and marketing processes.
- Clean, normalize, deduplicate, and import campaign lists with appropriate attribution.
- Build, test, launch, and QA Marketo programs and campaign assets.
- Monitor lead flow, lead status, lifecycle logic, scoring, and handoffs to the SDR team.
- Maintain Salesforce persona segmentation and refine title-mapping and classification rules.
- Run RingLead deduplication, normalization, enrichment, lead-to-account matching, and MQL routing processes.
- Create Clay workflows and support Demandbase intent and signal monitoring.
- Build and maintain Salesforce, Marketo, and Demandbase reports and dashboards, and provide ad hoc campaign results.
- Train marketing, SDR, and sales colleagues on processes, lead status definitions, and routing.
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