Digital Marketing Specialist
New
R
Rapid Micro BiosystemsLife sciences
Workplace type: Remote; Listing location: Lexington, MAFull-TimeMiddle
Salary65,000 - 85,000 USD per year
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Job Details
- Experience
- B.S. with 3+ years
- Required Skills
- HTMLCSSJavascriptSalesforceGoogle AnalyticsSEOHubSpot
Requirements
- B.S. in Marketing or a related field plus relevant working experience; the posting gives B.S. with 3+ years as an example.
- Proven work experience as a Digital Marketing Specialist or in a similar role.
- Familiarity with B2B and B2C advertising campaigns.
- Hands-on experience with web content management tools such as HubSpot.
- Proficiency in HTML5, CSS3, and JavaScript; HubL is preferred.
- Expertise in Salesforce and Pardot; experience with ABM platforms is preferred.
- Expertise in SEO, GEO, Google Analytics, and Google Ads.
- Experience driving paid social campaigns.
- Strong writing and presentation skills.
- Pharmaceutical industry or equivalent life science experience is preferred.
Responsibilities
- Develop and execute digital marketing strategies aligned with business goals.
- Manage and optimize campaigns across SEO, SEM, email, social media, and display advertising.
- Analyze campaign performance using analytics tools and provide actionable insights.
- Create and manage website, blog, and social platform content.
- Conduct keyword research and implement on-page and off-page SEO and GEO best practices.
- Implement automated email marketing, ABM-based, and paid social campaigns.
- Monitor social media and Google Analytics, and report campaign growth and analytics to stakeholders.
- Optimize and scale paid advertising campaigns to maximize ROI.
- Monitor project status and budget, and run experiments and conversion tests.
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