SEO/Digital Marketing Specialist
New
P
PerformacentricDigital marketing
Remote (Preferred U.S.-Based)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years of experience in SEO, digital marketing, content marketing, or related roles.
- Required Skills
- HTMLCSSGoogle AnalyticsSEO
Requirements
- Have 3+ years of experience in SEO, digital marketing, content marketing, or related roles.
- Have a strong understanding of SEO, AEO (Answer Engine Optimization), and GEO/AGO (Generative Engine Optimization).
- Understand content marketing and digital marketing strategy.
- Have experience conducting keyword research and competitive analysis.
- Understand search ranking factors and technical SEO principles.
- Be familiar with search algorithm updates and industry trends.
- Have working knowledge of HTML, CSS, website architecture, and structured data/schema markup.
- Be able to identify and communicate technical SEO issues.
- Have experience with website analytics and reporting tools.
- Understand website performance optimization principles.
- Have experience creating SEO-focused content strategies and collaborating with content creators, designers, and developers.
- Preferred experience includes SE Ranking, Google Search Console, Google Analytics 4, Google Tag Manager, schema implementation, conversion rate optimization, AI content optimization platforms, B2B SaaS marketing, or AI and machine learning technologies.
Responsibilities
- Develop and execute SEO strategies, including keyword research, search intent analysis, on-page optimization, and technical SEO.
- Manage technical SEO initiatives covering site architecture, internal linking, crawlability, indexation, schema markup, and Core Web Vitals.
- Optimize content and site structures for AI-generated search results, answer engines, generative AI platforms, and large language models.
- Conduct competitor and market analysis, monitor rankings, and identify search optimization opportunities.
- Develop and execute integrated digital marketing campaigns and support lead generation across multiple channels.
- Collaborate with content creators on blogs, white papers, datasheets, case studies, and website content.
- Optimize landing pages for conversion and assist with email marketing initiatives.
- Track organic traffic, rankings, leads, conversions, engagement, and search visibility; build dashboards and performance reports.
- Analyze performance data, recommend optimization opportunities, and present findings to leadership.
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