Growth Marketing Manager
New
J
JobgetherB2B marketing
Remote work opportunities across Canada.Full-TimeManager
Salary125,000 - 135,000 CAD per year
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Job Details
- Experience
- At least 6 years of B2B marketing experience
- Required Skills
- Salesforce
Requirements
- At least 6 years of B2B marketing experience.
- Hands-on ownership of email marketing and other digital channels.
- Experience managing email marketing programs at scale using marketing automation platforms.
- Knowledge of email segmentation, quality assurance, and deliverability best practices.
- Working proficiency in Salesforce, including reports and dashboards, campaigns and lists, and lead and opportunity tracking.
- Ability to collaborate closely with Sales teams on lead generation and pipeline objectives.
- Ability to measure campaign effectiveness, interpret performance data, and optimize tactics.
- Copywriting skills for clear, concise, personalized messaging.
- Ability to manage multiple campaigns and priorities independently.
- Salesforce, HubSpot, Account Engagement/Pardot, or Marketo familiarity is advantageous.
- Salesforce administration experience or relevant certification is advantageous.
- Experience with prospecting, data enrichment, or intent platforms such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense is advantageous.
- Experience with account-based marketing or targeted outbound campaigns is advantageous.
Responsibilities
- Own email marketing and nurture programs, including campaign creation, segmentation, quality assurance, scheduling, delivery, and expansion campaigns.
- Manage owned digital channels, including the website, social media platforms, and marketing reporting tools.
- Plan, launch, monitor, and optimize campaigns across email, LinkedIn, and other digital channels.
- Partner with Sales on lead capture, scoring, segmentation, routing, and handoff of qualified prospects.
- Coordinate targeted account-based marketing outreach to priority accounts identified with Sales.
- Use Salesforce to track lead engagement, campaign activity, follow-ups, and account information.
- Build and maintain Salesforce reports and dashboards for lead generation, campaign performance, funnel conversion, and marketing-sourced pipeline.
- Maintain contact and company data through enrichment, deduplication, list hygiene, and campaign tracking.
- Analyze campaign performance, competitor activity, and target-market trends to develop recommendations.
- Manage marketing automation and data enrichment tools, and document marketing processes and workflows.
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