Especialista em Estratégia de CRM e Lifecycle
J
JobgetherLifecycle marketing
Based in BrazilFull-Time
Salary not disclosed
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Job Details
- Languages
- Advanced English proficiency in reading, writing, and speaking.
- Required Skills
- A/B testing
Requirements
- Have solid experience in CRM strategy, Lifecycle Marketing, Customer Journey, or Customer Experience.
- Have proven experience designing customer journeys and automated communication workflows.
- Have functional knowledge of Braze, including Canvas, campaign management, segmentation, testing, Liquid, Connected Content, and Content Cards.
- Bring strong analytical skills and the ability to translate customer data, behavioral insights, and business objectives into actionable strategies.
- Have experience with customer segmentation, personalization, and multichannel communication orchestration.
- Be able to collaborate with business, digital product, and technology teams.
- Have advanced English proficiency in reading, writing, and speaking.
- Retail, food service, delivery, consumer applications, e-commerce, or loyalty-program experience is an advantage.
- Familiarity with CDPs and CRM data environments such as Segment, mParticle, Snowflake, BigQuery, or Databricks is an advantage.
- Knowledge of propensity models, Next Best Action, behavioral RFM segmentation, and real-time personalization is an advantage.
- Experience with experimentation, incremental-impact measurement, promotional ROI analysis, large-scale multichannel operations, or relevant performance indicators is an advantage.
Responsibilities
- Map customer lifecycles across mobile apps, delivery, physical stores, drive-through, self-service kiosks, and loyalty programs.
- Identify customer moments and opportunities to strengthen engagement throughout the journey.
- Design CRM strategies and automated journeys for acquisition, activation, purchase frequency, engagement, retention, loyalty, cross-selling, and upselling.
- Define messages, channels, offers, and incentives for customer segments, lifecycle stages, and consumption moments.
- Prioritize initiatives based on business potential, incremental impact, margins, customer value, complexity, and operational feasibility.
- Manage coupon, promotional offer, and rewards strategies.
- Develop communication maps, eligibility rules, audience segments, automated triggers, and contact governance.
- Build and optimize lifecycle journeys in Braze using Canvas, Connected Content, Content Cards, and Liquid.
- Lead A/B testing, control groups, and holdout experiments, and translate results into insights and recommendations.
- Share lifecycle CRM best practices with local and global teams.
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