Senior Growth Marketing Manager
New
W
WhipMobility, auto rental
Location: Rockville, MD. This is a remote position.Full-TimeSenior
Salary130,000 - 160,000 USD per year
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Job Details
- Languages
- Bilingual (English/Spanish) preferred
- Experience
- 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month.
Requirements
- Have 6+ years of experience in performance or growth marketing.
- Have 3+ years personally managing a paid media budget of $50,000+ per month.
- Bring hands-on expertise in Google Ads and Meta Ads, including personally building and optimizing campaigns.
- Have a proven track record of lowering cost per lead or acquisition and be able to explain results in detail.
- Have working knowledge of technical and local SEO.
- Bring strong analytics skills, including GA4, Google Tag Manager, conversion tracking and spreadsheet modeling.
- Have experience running marketing across multiple cities or regions.
- Communicate clearly and directly with executives, and be comfortable taking direction and pushing back with data.
- Preferred: experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace.
- Preferred: experience recruiting gig or hourly workers through paid channels.
- Preferred: bilingual in English and Spanish or experience marketing to multilingual audiences.
- Preferred: experience with lifecycle tools such as HubSpot, Braze or Klaviyo, and SMS marketing.
- Preferred: experience launching new markets from zero.
Responsibilities
- Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize campaigns.
- Target drivers by market, platform and vehicle interest, and shift spend toward the lowest-cost activated drivers.
- Grow organic sign-ups through technical SEO, city landing pages and search-focused content.
- Manage Google Business Profiles for every location.
- Improve the path from ad click through application, approval, vehicle pickup and repeat rental.
- Run A/B tests on landing pages, offers and sign-up forms.
- Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability.
- Build and run go-to-market plans for new cities, from pre-launch waitlists to launch-week campaigns.
- Maintain conversion tracking, attribution and dashboards, and report performance and revenue influenced to leadership.
- Manage agencies, freelancers and vendors where they are the faster or cheaper option.
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