Senior Growth Marketing Manager (App Installs)
New
J
JobgetherApp marketing
Based in the United StatesFull-TimeManager
SalaryAnnual salary: $178,500 USD. Stock options as part of the overall compensation package.
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Job Details
- Experience
- At least 7 years of professional experience in digital advertising, growth marketing, or paid media management. At least 2 years of experience marketing consumer applications is strongly preferred.
Requirements
- At least 7 years of professional experience in digital advertising, growth marketing, or paid media management.
- At least 2 years of experience marketing consumer applications is strongly preferred.
- Hands-on experience building, launching, and managing paid digital advertising programs across Google Ads, Apple Ads, and other major advertising networks.
- Familiarity with connected TV and traditional television advertising.
- Demonstrated success scaling app-install acquisition campaigns profitably while improving efficiency, acquisition costs, and unit economics.
- Expertise in incrementality testing methods, including geographic holdouts, lift studies, PSA campaigns, and ghost ads.
- Advanced analytical and quantitative skills, including modeling app economics, calculating LTV and payback periods, scenario planning, and forecasting campaign outcomes.
- Experience developing and maintaining structured creative testing programs.
- Ability to manage complex projects independently and translate business objectives into marketing strategies.
- Ability to commit to a full-time schedule averaging 40 hours per week, with flexibility and no fixed core working hours.
- Comfort participating in video meetings with cameras enabled.
- Willingness to travel at least twice per year for company-wide gatherings and team retreats, typically lasting 4–5 days.
Responsibilities
- Develop, manage, and optimize paid acquisition campaigns across Google Ads, Microsoft Ads, Apple Ads, and paid social channels.
- Own growth marketing initiatives from strategic planning and campaign execution through testing, optimization, and performance analysis.
- Scale advertising channels while improving acquisition efficiency, unit economics, and return on advertising investment.
- Identify and launch new paid media opportunities, including connected TV and traditional television.
- Design and execute incrementality experiments, including geographic holdout tests, lift studies, PSA campaigns, and ghost ads.
- Analyze campaign performance and model customer lifetime value, payback periods, acquisition costs, and projected outcomes.
- Build and maintain a creative testing pipeline and conduct in-market experiments to improve app-install conversion.
- Use aggregate measurement and experimentation to guide marketing decisions without relying on invasive user-level tracking or targeting.
- Recommend marketing investment, channel allocation, and campaign scaling based on performance data and business objectives.
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