Growth Marketing (Senior Manager–Senior Director)
Job Details
Requirements
- Demonstrated success scaling customer acquisition programs and driving measurable revenue growth.
- Strong quantitative and analytical skills, including understanding of conversion rates, customer acquisition costs, payback periods, customer lifetime value, and revenue metrics.
- Experience managing and optimizing the customer acquisition journey from awareness and lead generation through conversion, onboarding, and retention.
- Proven ability to launch acquisition channels, build marketing programs from the ground up, and scale successful initiatives.
- Ability to combine strategic leadership with hands-on campaign execution, performance analysis, testing, and operational problem-solving.
- Familiarity with marketing technology, analytics platforms, data tools, automation, and AI-driven solutions.
- Ability to communicate performance data, recommendations, and updates to founders and senior leadership.
- Ability to collaborate with Content, Product, Revenue Operations, Engineering, and Recruiting teams.
- Previous experience in fintech, wealth management, financial services, or related industries is an advantage but not mandatory.
Responsibilities
- Develop and execute the full-funnel growth strategy from awareness and acquisition through conversion, funded relationships, and retention.
- Set and manage measurable growth targets, including qualified pipeline, conversion rates, customer acquisition costs, payback periods, and revenue.
- Develop and scale acquisition channels, including paid marketing, customer referrals, and strategic partnerships.
- Design lifecycle marketing initiatives to convert prospects and signups into active clients and strengthen retention.
- Build and optimize marketing pipelines to attract experienced financial advisors, in collaboration with recruiting teams.
- Own growth analytics, performance tracking, and attribution in partnership with Revenue Operations.
- Analyze campaign results, identify conversion bottlenecks, test approaches, and recommend performance improvements.
- Identify opportunities to use data tools, AI, and automation to streamline marketing operations and campaign execution.
- Work with the CEO and cross-functional stakeholders to set growth priorities, report performance, recommend investments, and align marketing with business objectives.