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Senior Growth Marketing Manager (App Installs)

Senior Growth Marketing Manager (App Installs)

New
D
DuckDuckGoDigital advertising
Location: Remote; Secondary Locations: Slovakia (Remote), Spain (Remote), Czechia (Remote), Switzerland (Remote), United Kingdom (Remote), Portugal (Remote), USA (Remote), Iceland (Remote), Hungary (Remote), Ireland (Remote), South Africa (Remote), Canada (Remote), UK (Remote), Poland (Remote)Full-TimeManager
SalaryCompensation: $178.5K; $178.5K • Offers Equity; Annual Compensation: Annual Compensation $178.5K • Offers Equity. United States: $190,500 USD; United Kingdom: £134,600 GBP; Canada: CA$253,500 CAD; All other regions*: €157,350 EUR. Team members outside the US, UK and Canada are currently paid $178,500 USD. Pay converts to the EUR amount above on January 1, 2027 for Spanish team members, and approximately February 1, 2027 in all other regions.
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Job Details

Experience
7+ years of experience in digital advertising roles with 2+ years of experience in marketing consumer apps preferred.

Requirements

  • Have 7+ years of experience in digital advertising roles.
  • Have 2+ years of experience in consumer app marketing preferred.
  • Bring hands-on expertise standing up and managing paid digital advertising programs, including Google Ads and Apple Ads.
  • Have familiarity with non-digital paid media management, such as CTV and TV.
  • Demonstrate a track record of profitably scaling app install growth programs while improving efficiency and unit economics.
  • Have experience designing and running incrementality tests, including geo holdouts, lift studies, and PSA or ghost ads.
  • Bring advanced analytical abilities, including app economics modeling for payback and LTV, data analysis, and scenario planning.
  • Have experience projecting campaign outcomes across spend and volume curves.
  • Have a track record of ongoing creative testing and shipping new concepts.
  • Be able to execute complex, ambiguous projects across business strategy and marketing tactics.

Responsibilities

  • Plan and manage high-priority marketing campaigns from execution through analysis.
  • Manage paid media channels to drive profitable acquisition of new app users.
  • Scale and optimize app acquisition campaigns across Google, Microsoft, and Apple ad platforms.
  • Launch tests in new advertising channels and measure incremental lift.
  • Run in-market tests of creative and messaging to improve app install conversion.
  • Design and run incrementality tests, including geo holdouts, lift studies, and PSA or ghost ads.
  • Analyze campaign performance and app economics to guide investment and optimize spend.
  • Own existing channels, including Google ads, paid social, and app install campaigns, to scale profitable advertising.
  • Maintain a continuous creative-testing pipeline to prevent performance decay and unlock incremental scale.
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Compensation: $178.5K; $178.5K • Offers Equity; Annual Compensation: Annual Compensation $178.5K • Offers Equity. United States: $190,500 USD; United Kingdom: £134,600 GBP; Canada: CA$253,500 CAD; All other regions*: €157,350 EUR. Team members outside the US, UK and Canada are currently paid $178,500 USD. Pay converts to the EUR amount above on January 1, 2027 for Spanish team members, and approximately February 1, 2027 in all other regions.
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