Senior Associate, Paid Media
New
R
RVO HealthHealthcare media
Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid or RemoteFull-TimeSenior
Salary80,000 - 90,000 USD per year
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Job Details
- Experience
- 3–5 years of hands-on paid media experience, owning campaigns end to end.
- Required Skills
- SQLMicrosoft ExcelGoogle Sheets
Requirements
- Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
- 3–5 years of hands-on paid media experience owning campaigns end to end.
- Track record managing campaigns and budgets against delivery or revenue goals.
- In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
- Ability to diagnose performance issues and turn data into clear decisions independently.
- Project management and organizational skills to own multiple programs and priorities.
- Advanced Excel or Google Sheets skills, including complex formulas, pivot tables, pacing and forecast models.
- Ability to work collaboratively with cross-functional and partner-facing teams.
- Written and verbal communication skills, including presenting results to stakeholders.
- Preferred: experience in health, pharma or publisher-side media.
- Preferred: SQL or experience working with large datasets such as Databricks.
- Preferred: forecasting or P&L exposure, including margin and cost planning; experience mentoring or training junior team members.
Responsibilities
- Own paid media programs from launch planning through delivery and results, primarily on Meta and Google.
- Develop targeting and audience strategies for condition-specific programs.
- Lead creative and messaging tests with creative teams to refresh assets and improve performance.
- Monitor performance, diagnose issues, and make optimization decisions to improve delivery and efficiency.
- Manage program budgets and monthly cost forecasts, aligning spend to goals and flagging revenue or margin risk.
- Deliver performance readouts and recommendations to internal stakeholders.
- Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs and resolve delivery challenges.
- Mentor and support junior team members in campaign management.
- Track platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows.
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