- Develop and manage a portfolio of 4–6 SEO accounts, including client relationships, projects, and deliverables.
- Drive and execute strategies, innovation, and performance across multiple client SEO accounts.
- Test AI search and apply generative AI and LLM expertise to strategies for search engines.
- Lead recurring client status and reporting calls and serve as the primary SEO point of contact for assigned clients.
- Translate channel strategies into time-bound tactical roadmaps.
- Build and maintain content systems, including topic clusters, pillar pages, internal links, and supporting schema.
- Review performance data to identify trends, measure initiative impact, and develop actionable strategies.
- Research emerging search and AI technology trends and apply relevant practices.
- Collaborate with internal measurement, paid media, and creative teammates.
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