- Drive the strategy, innovation, and performance of multiple client Paid Media initiatives.
- Manage the success of a portfolio of 3-5 client accounts.
- Plan, implement, and audit paid media campaigns in Google, Meta, LinkedIn, and TikTok.
- Collaborate with Creative, Analytics, and SEO teams to drive cross-channel marketing success.
- Analyze and present performance reports directly to clients.
- Lead client communication and maintain strong account relationships.
- Identify upsell and cross-sell opportunities to contribute to sales enablement.
- Delegate tasks and manage quality assurance for junior teammates.
- Act as a direct people manager for 1-2 team members in some cases.
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