- Own paid media programs from launch planning through delivery and results, primarily on Meta and Google.
- Develop targeting and audience strategies for condition-specific programs.
- Lead creative and messaging tests with creative teams to refresh assets and improve performance.
- Monitor performance, diagnose issues, and make optimization decisions to improve delivery and efficiency.
- Manage program budgets and monthly cost forecasts, aligning spend to goals and flagging revenue or margin risk.
- Deliver performance readouts and recommendations to internal stakeholders.
- Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs and resolve delivery challenges.
- Mentor and support junior team members in campaign management.
- Track platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows.