Senior Paid Media Strategist

Work from Canada, the USA, or Latin America, full-time availability on US East Coast hours; schedule that matches US East Coast timeFull-TimeSenior

Salary not disclosed

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Job Details

Languages: C1/C2 English fluency
Experience: 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market
Required Skills: Google Sheets

Have 5+ years of hands-on paid media experience in B2B or B2C lead generation to the US market.
Have personally managed and scaled $100k+ per month in budgets on a single channel for a single client.
Have run paid accounts for multiple clients simultaneously at a marketing agency.
Bring deep Google Ads and Bing Ads experience, including account structure, bidding, match types, negatives, Performance Max judgment, and pacing at scale.
Bring deep LinkedIn Ads experience, including audience design, lead generation forms versus landing pages, frequency, and creative fatigue.
Have technical tracking experience with GTM, GA4, conversion tracking, offline conversion imports, and CRM-fed optimization.
Be able to diagnose a broken conversion path independently.
Have a structured testing practice and be able to explain test hypotheses, results, and decisions.
Be fluent in Google Sheets, including pivots, lookups, and blended data, and report on spend, pipeline, and revenue.
Have hands-on Meta Ads experience in audience building, lead forms versus landing pages, and lead-generation creative testing.
Have CRO and landing page judgment, and experience briefing and QAing ad creative and copy.
Be available full time on US East Coast hours and have C1/C2 English fluency.

Own paid media strategy and execution for assigned client accounts, including the largest accounts.
Build, launch, optimize, and scale campaigns on Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads.
Manage campaign budgets, bids, and pacing.
Run a documented testing program on every major account and scale winning tests.
Own end-to-end conversion tracking so accounts optimize on CRM-qualified leads.
Partner with Account Directors and clients on campaign planning, funnel strategy, messaging, segmentation, and channel mix.
Brief and QA ad creative and copy with the creative team within SEC/FINRA constraints.
Build and present reports connecting spend to pipeline and revenue, and turn findings into next steps.

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