Senior Paid Media Manager
New
S
Silverback StrategiesPerformance marketing
Employees working across the continental United StatesFull-TimeManager
Salary90,000 - 115,000 USD per year
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Job Details
- Experience
- 5+ years of experience (minimum) managing Paid Search AND Social campaigns; at least 3+ years of client-facing experience
- Required Skills
- Google AnalyticsMicrosoft ExcelGoogle Sheets
Requirements
- At least 5 years of experience managing paid Search and Social campaigns.
- Previous agency experience.
- At least 3 years of client-facing experience, including serving as the main point of contact on client engagements.
- Experience leading paid media account strategy.
- Experience collaborating with Creative resources, contributing to creative briefs, and driving paid social performance creative.
- Advanced proficiency with Google Analytics 4.
- Advanced proficiency with Google Sheets or Excel.
- Strong analytical skills, technical knowledge, and attention to detail.
- Strong written and verbal communication skills, time management, and organization.
- Ability to deliver under tight deadlines and respond professionally to constructive criticism.
Responsibilities
- Own the success of a portfolio of 3–5 client accounts and drive their paid media strategy, innovation, and performance.
- Plan, implement, audit, test, and optimize paid media campaigns aligned with client KPIs and marketing goals.
- Execute campaigns across Google, Meta, LinkedIn, and TikTok, and test additional media channels and tools.
- Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management.
- Coordinate with SEO and other service teams to develop cross-channel strategies for clients.
- Create, analyze, and present actionable paid media performance reports to clients.
- Lead client calls, manage expectations and timelines, and build client relationships to retain and grow accounts.
- Identify upsell and cross-sell opportunities and contribute to sales pitches, client onboarding, and kickoffs.
- Delegate support work, review teammates’ deliverables, and, in some cases, directly manage 1–2 paid media teammates.
- Contribute to media product development, process improvement, and department collaboration.
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