Lead Paid Search Strategist

829 StudiosDigital marketing

You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VT, VA.Full-TimeLead

Salary90,000 - 110,000 USD per year

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Job Details

Experience: A minimum of 6-8 years managing paid advertising programs, preferably in an agency setting.
Required Skills: Google AnalyticsGoogle Sheets

Requirements

Have a minimum of 6-8 years managing paid advertising programs; agency experience is preferred.
Thoroughly understand paid advertising tools such as Google Ads and Facebook Ads.
Be proficient in Google Sheets, Google Slides, and Google Docs.
Have a deep understanding of analytics tools such as Google Analytics, HubSpot Analytics, or similar.
Understand landing page best practices and optimization techniques.
Have experience with project management tools such as ClickUp, Asana, or Monday.com.
Have experience with pixeling and conversion tracking via Google Tag Manager or other means.
Have experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
Have excellent written and verbal communication and presentation skills.
Have strong time management and organizational skills.
Be able to work independently and in a team-oriented environment.
Have experience managing multiple projects and paid advertising campaigns simultaneously.

Responsibilities

Strategize, develop, and maintain multiple digital advertising campaigns for a portfolio of enterprise-sized businesses.
Monitor campaign effectiveness against client goals, conversions, and events.
Update clients regularly on the status of their digital initiatives.
Prepare client deliverables, from project kickoff documents to rolling reports.
Develop projections and forecasts for client executive teams throughout engagements.
Advise clients on how to accomplish their business goals through digital advertising.
Present to client points of contact, executives, and board members, tailoring presentations to each audience.
Serve as a technical resource to other departments, committees, and peers.
Conceptualize and implement departmental process improvements.
Assist with candidate interviews and hiring; onboard, coach, and supervise junior reports if interested.

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