Junior/Middle Email Marketing Manager
New
B
BoostaCognitive training
Remote, Europe; Remote, UkraineFull-TimeJunior
Salary not disclosed
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Job Details
- Languages
- Your English is at least Upper-Intermediate for writing emails.
- Experience
- You have at least 1 year of experience in email marketing at a B2C product company
- Required Skills
- A/B testing
Requirements
- Have at least 1 year of email marketing experience at a B2C product company.
- Understand the subscription product funnel, including trial, conversion to subscription, retention, and upsell.
- Have experience with at least one ESP, such as Customer.io, Braze, Klaviyo, Mailchimp, or SendGrid.
- Have basic HTML email coding skills or work confidently with email builders such as Stripo, BEE, or MJML.
- Understand key email metrics: open rate, CTR, conversion, unsubscribe, and spam complaints.
- Have at least Upper-Intermediate English for writing emails.
- Nice to have: experience with subscription products and localizing email campaigns for multiple languages and markets.
- Nice to have: understanding of deliverability basics, including SPF, DKIM, DMARC, and domain warm-up.
- Nice to have: experience running A/B tests and analyzing their results.
- Nice to have: basic data skills with Google Sheets, Amplitude, Looker Studio, or similar.
- Nice to have: ability to edit layouts in Figma.
Responsibilities
- Set up and maintain all transactional product emails.
- Build and optimize automated flows for trial onboarding, subscription conversion, upsell, retention, and win-back.
- Work to grow the number of trials from the email channel.
- Launch and optimize the warm-up flow.
- Localize email communications end-to-end for different markets.
- Write email copy in English, prepare layouts, and code emails.
- Run A/B tests and analyze campaign performance.
- Analyze competitors and find new ideas for the email channel.
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