Email Marketing Manager
New
U
UpliftDigital products
Remote, Europe; Remote, UkraineFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- At least an Intermediate level of English is required.
- Experience
- 2+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C).
- Required Skills
- A/B testingCRM
Requirements
- Have 2+ years of commercial experience in Email, CRM, or Lifecycle Marketing for B2C subscription-based products.
- Have owned email channel performance end to end, from strategy to purchases, rather than only executing campaigns.
- Be able to explain a proven example of growing email-driven revenue or sales, including changes made, measurement, and impact.
- Have hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results.
- Have experience formulating A/B test hypotheses, evaluating results, and deciding what to scale.
- Be able to work with Purchase CR, revenue per send, LTV, and retention, and assess attribution and incrementality.
- Understand email deliverability, including domain reputation, SPF, DKIM, DMARC, IP/domain warming, and recovering inbox placement.
- Have hands-on experience with ESPs such as Customer.io, Reteno, Braze, or Klaviyo, including segmentation, flows, and reporting.
- Have experience running email campaigns across international Tier-1 markets and understand GDPR, ePrivacy, CAN-SPAM, and CASL consent requirements.
- Have at least an Intermediate level of English.
Responsibilities
- Audit abandoned quiz and checkout, onboarding, upsell, retention, and win-back flows, then implement changes aimed at increasing purchases.
- Maintain a backlog of hypotheses and A/B tests covering subject lines, offers, timing, and flow logic, and take each test to a clear conclusion.
- Segment audiences by behavior, funnel stage, geography, and quiz responses, and personalize messages using user data.
- Analyze the email funnel from delivery through revenue and work with Product and Analytics on tracking and attribution.
- Report regularly on email’s contribution to business metrics.
- Maintain domain reputation and list health, including bounce, spam, and unsubscribe rates, consent, and compliance.
- Write email copy; the UX team handles design.
- Propose channel growth opportunities and support recommendations with data for the CEO.
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