Sr. Manager, Demand Marketing - EMEA
New
R
Rimini Street, Inc.Enterprise technology
Remote, UKFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SalesforceDigital MarketingCRM
Requirements
- Significant B2B marketing experience, ideally in enterprise technology, SaaS, IT services or a similarly complex B2B environment.
- Strong experience developing and executing integrated demand generation campaigns.
- Demonstrated experience managing campaigns across multiple countries or markets.
- Ability to translate global campaign strategies into regional and local execution.
- Strong understanding of digital demand generation, including email, paid media, web, nurture and content-led campaigns.
- Experience working with marketing automation and CRM platforms.
- Strong understanding of the B2B buyer journey and lead management process.
- Ability to analyse funnel and campaign performance and turn data into decisions and actions.
- Experience partnering closely with sales and SDR organisations.
- Project management skills and ability to manage multiple programmes simultaneously.
- Experience marketing enterprise technology to senior audiences, account-based marketing, or client marketing is desirable.
- Familiarity with Salesforce, Marketo or comparable CRM and marketing automation technology is desirable.
Responsibilities
- Lead integrated demand generation programmes across EMEA.
- Translate global campaign strategies into regional programmes aligned with EMEA priorities and sales needs.
- Build multi-channel campaigns across email, digital advertising, content syndication and SDR activation.
- Localise global campaigns and assets for EMEA markets while maintaining brand and messaging consistency.
- Drive digital campaign activation, testing and optimisation with digital and marketing operations teams.
- Develop demand and engagement programmes for existing clients, including cross-sell, upsell, advocacy and retention.
- Align campaign audiences, target accounts and follow-up with regional sales and SDR priorities.
- Track funnel performance, analyse results and recommend actions to improve campaign effectiveness.
- Maintain the EMEA campaign calendar and manage campaign priorities, timelines, dependencies and budgets.
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