Email Marketing Manager
New
J
JobgetherDigital subscriptions
Listing location: Spain; based in SpainFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Intermediate English proficiency or higher
- Experience
- At least 2 years of commercial experience in Email Marketing, CRM, or Lifecycle Marketing for B2C subscription-based products.
- Required Skills
- A/B testingCRM
Requirements
- Have at least 2 years of commercial experience in Email Marketing, CRM, or Lifecycle Marketing for B2C subscription-based products.
- Have owned email channel performance from strategy and campaign development through purchases and revenue generation.
- Demonstrate success increasing email-driven revenue or sales and explain the actions, measurement approach, and business impact with concrete figures.
- Have practical experience independently building, configuring, and launching lifecycle and trigger-based email flows.
- Be skilled in A/B testing, including hypothesis development, results evaluation, and deciding which initiatives to scale.
- Be able to analyze purchase conversion rate, revenue per send, customer lifetime value (LTV), and retention.
- Understand attribution and incrementality measurement.
- Have strong email deliverability knowledge, including domain reputation, SPF, DKIM, DMARC, IP and domain warming, and inbox placement recovery.
- Have hands-on experience with email service providers such as Customer.io, Reteno, Braze, Klaviyo, or similar platforms, especially segmentation, automation flows, and reporting.
- Have experience managing email campaigns across international Tier-1 markets.
- Understand email consent and compliance requirements, including GDPR, ePrivacy, CAN-SPAM, and CASL.
- Have intermediate English proficiency or higher.
Responsibilities
- Audit and prioritize improvements to abandoned quiz and checkout, onboarding, upselling, retention, and win-back email flows.
- Build and maintain a backlog of hypotheses and A/B tests covering subject lines, offers, timing, messaging, and flow logic.
- Design, launch, and evaluate experiments, documenting results and opportunities to scale successful initiatives.
- Segment audiences by behavior, funnel stage, geography, and quiz responses to personalize communications.
- Analyze the email conversion funnel from delivery and opens through clicks, checkout activity, purchases, and revenue.
- Collaborate with Product and Analytics to establish tracking and attribution and measure email's contribution to business performance.
- Monitor deliverability, domain reputation, and mailing list health, including bounce, spam complaint, and unsubscribe rates.
- Ensure consent management and email marketing practices comply with applicable regulations across international markets.
- Write and optimize email copy in collaboration with the UX team.
- Recommend channel growth opportunities and present data-backed strategies and performance insights to the CEO.
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