Senior Product Marketing Manager - Platform
New
J
JobgetherDigital education
Based in the United StatesFull-TimeManager
SalaryAnnual salary ranging from $120,000 to $130,000
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Job Details
- Experience
- At least 2 years of product marketing experience.
- Required Skills
- Microsoft Power BISalesforce
Requirements
- College degree or equivalent practical professional experience.
- At least 2 years of product marketing experience.
- Experience supervising, coaching, mentoring, or delegating work to team members.
- Strong written and verbal communication skills, including explaining complex ideas clearly to stakeholders at all organizational levels.
- Strategic and analytical thinking, including interpreting customer data and assessing market trends.
- Ability to navigate ambiguity, manage complex projects, and drive initiatives independently.
- Collaboration and stakeholder management skills, including building consensus across cross-functional and geographically distributed teams.
- Preferred: 3–5 years of experience in technology product marketing or the SaaS industry.
- Preferred: Working knowledge of Salesforce and Power BI.
- Preferred: Experience using AI-supported marketing workflows, tools, and analytics.
- Preferred: Product Marketing Alliance (PMA) certification.
Responsibilities
- Develop and execute go-to-market strategies for digital technology platforms aligned with adoption and revenue objectives.
- Lead cross-functional launch teams introducing platforms, features, and capabilities.
- Develop audience-specific positioning, customer personas, messaging frameworks, and value propositions.
- Analyze customer feedback, adoption journeys, and competitive intelligence to inform product roadmaps and demand-generation strategies.
- Partner with Field Marketing and Sales leadership to create sales enablement materials, including battlecards, positioning guides, and presentation decks.
- Supervise and mentor three marketing professionals by setting priorities, delegating work, coaching, and supporting career development.
- Coordinate marketing presentations, peer consultants, and strategic campaigns with external partners, authors, and consultants.
- Align Product, Marketing, and Sales stakeholders on platform value and business objectives.
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