Senior Segment Marketing Manager
New
A
AurosB2B SaaS marketing
This is a fully remote, US-based positionFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years of B2B marketing experience
- Required Skills
- Project ManagementSalesforce
Requirements
- Have 6+ years of B2B marketing experience.
- Bring experience ideally in SaaS, enterprise segment marketing, field marketing, or demand generation.
- Understand complex enterprise buying journeys.
- Have experience developing and executing integrated, multi-channel campaigns supporting awareness, pipeline generation, account engagement, and revenue growth.
- Have experience with account-based marketing strategies, including 1:1 and 1 programs.
- Have experience partnering with Enterprise sales teams and influencing cross-functional stakeholders.
- Bring hands-on experience with Salesforce, Marketo, and 6sense.
- Use performance data to inform decisions and optimize campaigns.
- Have strong project management, organizational, and problem-solving skills.
- Be able to balance strategic priorities with hands-on execution in a fast-paced, collaborative environment.
- Experience marketing to banking, retail, CPG, or software industries is a plus.
Responsibilities
- Develop and execute integrated marketing plans for North America Enterprise accounts, aligning awareness, demand generation, and ABM initiatives with pipeline and revenue goals.
- Create and activate personalized 1:1 and 1 ABM programs, digital campaigns, email nurtures, and industry-specific initiatives.
- Partner with the North America Enterprise sales team on account prioritization, go-to-market strategies, messaging, and outreach.
- Lead the strategy and execution of field events, executive dinners, trade shows, virtual events, and tailored experiences.
- Collaborate with content, creative, and sales teams to develop messaging, campaign assets, and sales enablement resources.
- Coordinate with ABM, integrated campaigns, digital, events, operations, and analytics teams to deliver cohesive customer journeys.
- Track campaign effectiveness, pipeline contribution, and revenue impact, and use insights to refine strategies and share recommendations.
View Full Description & ApplyYou'll be redirected to the employer's site
