Director, Integrated Marketing
New
J
JobgetherHealthTech SaaS
Fully remote working opportunity for candidates based in the United States.Full-TimeDirector
Salary not disclosed
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Job Details
- Experience
- At least 8 years of progressive B2B marketing experience; minimum 4 years of experience leading marketing teams or managing complex, cross-functional marketing programs.
- Required Skills
- SalesforceGoogle AnalyticsHubSpot
Requirements
- At least 8 years of progressive B2B marketing experience.
- At least 4 years leading marketing teams or managing complex, cross-functional marketing programs.
- Experience in high-growth SaaS companies; HealthTech experience is preferred.
- Demonstrated success developing and implementing enterprise marketing and ABM strategies across one-to-one, one-to-few, and one-to-many approaches.
- Ability to connect ABM initiatives to account progression, pipeline generation, revenue growth, and customer expansion.
- Experience marketing to enterprise buying committees and navigating complex sales processes with long decision-making cycles.
- Strong expertise in integrated campaign strategy, development, execution, and project management across channels and teams.
- Strong messaging, writing, editing, presentation, and creative briefing skills.
- Ability to build working relationships with Sales, Account Management, Product, and Revenue Operations.
- Leadership and coaching experience developing marketing professionals at different levels of seniority and independence.
- Familiarity with Salesforce, HubSpot, Google Analytics, and other marketing technology and analytics platforms.
- Strategic thinking and a hands-on approach to execution, problem-solving, and continuous improvement.
Responsibilities
- Develop enterprise marketing and account-based marketing strategies with executive leadership, Sales, and Revenue Operations.
- Build a tiered ABM framework for one-to-one accounts, one-to-few clusters, and one-to-many segments.
- Lead, mentor, and develop marketing professionals across demand generation and field marketing.
- Own integrated campaigns from business objectives and audience insights through messaging, creative, channel activation, and optimization.
- Improve audience segmentation and targeting across professional and mid-market programs.
- Develop lifecycle marketing initiatives that support product adoption, customer engagement, renewals, advocacy, and account expansion.
- Contribute to go-to-market strategies and communication plans for new features and product enhancements.
- Refine brand positioning and messaging, and review marketing concepts, copy, design, and sales enablement materials.
- Manage the campaign calendar and report on engagement, lead progression, opportunity creation, pipeline contribution, and closed-won revenue.
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