Senior Growth Marketing Manager, Influencer Affiliates
New
A
AirbnbTravel marketplace
US - Remote EligibleFull-TimeManager
SalaryPay Range $139,000 — $163,000 USD
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Job Details
- Experience
- 8+ years of influencer marketing experience
- Required Skills
- Project ManagementRelationship management
Requirements
- Have 8+ years of influencer marketing experience within a consumer-facing, fast-paced ecommerce company or global consumer brand.
- Demonstrate relationship management skills and a track record of scaling and managing an influencer marketing program.
- Bring expertise in building and executing influencer and paid social strategies across Instagram, TikTok, YouTube, and Pinterest.
- Have strong familiarity with the functionality and best practices of Instagram, TikTok, YouTube, and Pinterest.
- Interpret results and communicate insights effectively to stakeholders.
- Bring project management and organizational skills, with meticulous attention to detail.
- Navigate ambiguous problems and processes and identify a path forward.
- Be fluent in financial metrics and able to create financial models and forecasts for analysis and business recommendations.
- Be familiar with influencer tools such as CreatorIQ, Impact, or Sprinklr.
- Additional social media marketing and affiliate marketing experience is a plus.
Responsibilities
- Scale the US and Canada program’s ROI while managing influencer relationships, content review, and payments.
- Identify new influencer talent and recruit and onboard them into the program.
- Develop editorial calendars and marketing briefs for evergreen and one-time campaigns in consultation with Comms and local country teams.
- Develop additional strategies to drive growth and positive ROI.
- Partner with Global and country media teams to develop and amplify influencer creative into other growth channels, starting with paid social.
- Pilot new program tactics and channel capabilities in the region, then prepare them for global deployment with the Global Senior Lead.
- Own weekly and monthly reporting on program KPIs and manage the monthly budget.
- Present updates, findings, and recommendations to leadership and cross-functional partners.
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