Organic & AI Search Manager

New

PaddleDigital payments

Location: UK Secondary Locations: Toronto, Lisbon, Dublin Workplace: RemoteFull-TimeManager

Salary not disclosed

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Job Details

Have a strong foundation in SEO across technical, on-page, and off-page work.
Be building expertise in AI and LLM discoverability, AEO, or GEO.
Understand how LLMs surface, cite, and recommend content.
Have experience working cross-functionally with content, brand, or product marketing teams.
Be able to steer content updates and produce a first draft for review using AI.
Translate complex organic data and trends into clear direction for non-specialist stakeholders.
Connect organic performance to commercial outcomes such as pipeline and explain the link to stakeholders.
Balance long-term strategic thinking with moving quickly and testing hypotheses.

Own organic and AI discoverability strategy from brand awareness to category-level consideration.
Audit traditional search presence, AI-generated responses, and LLM citation patterns, then maintain a prioritized roadmap.
Translate organic and AI visibility data into content decisions for Brand, PMM, and Growth.
Work with Creative, Social, and PR to structure, frame, and distribute content for search engines and LLMs.
Partner with PMM to align messaging, terminology, and topics Paddle wants to be known for.
Steer business-as-usual content updates and refreshes, draft first versions for review with AI, and provide SEO and AEO input on new content.
Define and track discoverability metrics, including AI citation share, share of voice in LLM outputs, and organic visibility trends.
Connect organic and AI visibility to commercial goals and influence pipeline through prioritized content and topics.

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