Senior Media Manager
New
C
City CastLocal news media
United StatesFull-TimeSenior
Salary90,000 - 110,000 USD per year
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Job Details
- Experience
- 6–8 years of hands-on paid media experience
- Required Skills
- Budget management
Requirements
- Bring 6–8 years of hands-on paid media experience, including campaign execution, optimization, and reporting.
- Have deep, recent experience running campaigns in Meta and TikTok.
- Have working knowledge of Reddit Ads.
- Have experience with at least one programmatic DSP, such as The Trade Desk, DV360, or StackAdapt.
- Have a track record of managing meaningful budgets across multiple campaigns or markets.
- Understand measurement, including pixels, conversion APIs, UTMs, and attribution.
- Bring strong analytical skills and experience partnering with analysts or data teams.
- Communicate clearly with both marketing and non-marketing colleagues.
- Nice to have: experience marketing podcasts, newsletters, or subscription media products.
- Nice to have: experience with audio, CTV, or podcast advertising, such as Spotify Ads, Pocket Casts, or Overcast.
- Nice to have: familiarity with geo-targeted, multi-market campaigns.
Responsibilities
- Turn campaign plans from the Marketing Director into builds covering audiences, placements, flighting, and budgets.
- Handle one-off paid requests from individual cities, from strategy and setup through reporting.
- Recommend budget shifts, tests, and areas to pull back based on campaign data.
- Partner with city teams to understand their needs and ensure campaigns deliver.
- Set up, launch, manage, and optimize campaigns in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
- Own targeting, bidding, pacing, and budget management across local markets.
- Test creative, audiences, placements, and landing pages, and log what was learned.
- Collaborate with creative teams on ads suited to each platform.
- Maintain tracking, pixels, conversion events, and UTMs.
- Build performance reporting with the Senior Data Analyst, share takeaways, and deliver weekly and monthly updates.
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