Senior Paid Social Media Buyer
New
F
Freelance Latin AmericaDigital marketing
Remote. Mexico. Argentina. Honduras. Nicaragua. Colombia. Chile, Monday through Friday: 9:30 AM–05.30 PM Eastern Time (EST)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years of hands-on paid social campaign management experience.
- Required Skills
- HubSpotGoogle Sheets
Requirements
- Have 4–7 years of hands-on paid social campaign management experience.
- Have deep experience with Meta Ads Manager, including campaign builds, testing, budget pacing, and audience management.
- Have experience with at least one additional platform: TikTok, Pinterest, or Reddit.
- Demonstrate the ability to brief, test, optimize, and scale creative content for performance.
- Understand full-funnel planning, including TOF, MOF, and BOF strategies.
- Be proficient with CPA, ROAS, MER, and funnel health indicators.
- Have experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel to cross-reference advertising and lead data.
- Be proficient with spreadsheets and reporting tools such as Google Sheets and Looker Studio.
- Be available Monday through Friday, 9:30 AM–5:30 PM Eastern Time.
Responsibilities
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit, with Meta as the primary platform.
- Manage budgets, audiences, funnel segmentation, media plans, and testing strategies for lead generation, sales, and signup goals.
- Develop creative testing frameworks and brief static, video, UGC, and motion content for TOF, MOF, and BOF stages.
- Set up and validate conversion tracking, including pixels, CAPI, and platform events.
- Use attribution tools to evaluate campaign performance.
- Analyze advertising and CRM data to identify creative wins, funnel gaps, lead quality trends, and scaling opportunities.
- Prepare performance reports and communicate KPI results and optimization recommendations to stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned campaigns.
- Support Google Ads campaign setup, tracking, QA, and optimization when needed.
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