CRM Marketing Coordinator
New
C
Custom InkCRM marketing
This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer.Full-TimeJunior
Salary50,000 - 63,000 USD per year
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Job Details
- Experience
- 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- Have 1–3 years of hands-on experience in CRM or data-driven marketing, focused on email, SMS, or Direct Mail.
- Be familiar with CRM platforms, including email service providers (ESPs) and customer data platforms (CDPs).
- Have familiarity with Klaviyo, HubSpot, and Salesforce.
- Understand how AI can be used for content generation, audience segmentation, and predictive analysis.
- Have a basic understanding of customer segmentation, personalization, and testing methodologies.
- Demonstrate the ability to pull reports and analyze data to surface insights.
- Have a bachelor’s degree in Marketing, Digital Marketing, or a related field (preferred).
- Hands-on Canva experience and a foundational understanding of design principles are a plus.
Responsibilities
- Create and deploy email, SMS, and Direct Mail campaigns consistent with the Custom Ink brand.
- Set up campaigns, manage assets, and schedule sends using the CRM platform.
- Maintain CRM segments and customer profile data for accurate audience targeting and personalized messaging.
- Pull reports and analyze campaign performance data to identify key trends.
- Work with Site and Sales to draft creative briefs and provide customer insights.
- Set up and report on A/B and multivariate test results.
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