Vice President of Marketing
New
J
JobgetherB2B SaaS security
Fully remote within the United States.Full-TimeVp
Salary75,000 USD per year
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Job Details
- Experience
- At least 5 years of experience in B2B SaaS marketing
- Required Skills
- SEOHubSpot
Requirements
- At least 5 years of experience in B2B SaaS marketing, with demonstrated ownership of brand, content, and demand generation.
- Experience building or scaling a marketing function in a startup or growth-stage company.
- Ability to align marketing activity with an active sales pipeline and demonstrate qualified lead generation and contribution to enterprise opportunities.
- Strong writing skills for executive whitepapers, sales materials, case studies, email campaigns, and concise enterprise marketing messages.
- A portfolio of sales enablement materials, such as case studies, one-pagers, competitive battlecards, and email campaigns, is required.
- Hands-on HubSpot experience, including marketing automation, workflows, reporting, and data management, is required.
- Ability to develop strategy while personally executing campaigns, managing technology, producing content, and analyzing performance.
- Experience marketing to enterprise buyers in security, risk, compliance, or related industries is strongly preferred.
- Familiarity with LinkedIn Campaign Manager and paid social campaigns is preferred.
- Experience in or adjacent to defense, intelligence, or physical security markets is preferred.
- Familiarity with ZoomInfo or equivalent tools, and Orum or similar outbound sales platforms, is advantageous.
Responsibilities
- Define and execute the annual marketing strategy in alignment with revenue objectives.
- Plan and run multichannel campaigns across email, LinkedIn, paid media, and events to generate and nurture enterprise leads.
- Partner with sales leadership on account-based marketing for enterprise and Fortune 500 security and risk teams.
- Oversee website content, structure, search engine optimization, and performance, and manage a content calendar.
- Create sales enablement materials, including one-pagers, pitch decks, competitive battlecards, and RFP responses.
- Maintain brand identity and messaging, and collaborate with executives on thought leadership and media positioning.
- Monitor competitors, market trends, buyer behavior, analyst coverage, and market developments; provide actionable intelligence to sales.
- Manage public relations opportunities and relationships with journalists, analysts, and industry associations.
- Administer HubSpot, maintain ZoomInfo integrations and records, optimize the marketing technology stack, and build performance dashboards.
- Track campaign effectiveness and pipeline contribution, using reporting to improve marketing programs and operational efficiency.
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