Account-Based Marketing Manager
New
R
RithumE-commerce software
United States - RemoteFull-TimeManager
SalaryThe expected base pay range is: $100,000-$155,000 per year. In addition to base pay, we offer a discretionary bonus for non-sales roles. For this position, the expected discretionary bonus is 12% of the annual base salary.
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Job Details
- Experience
- 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives. 8+ years of marketing experience (preferred).
- Required Skills
- Salesforce
Requirements
- Have 5+ years of B2B marketing experience, including experience supporting account-based marketing initiatives.
- Have experience partnering with Sales teams in SaaS or technology environments.
- Have experience supporting multiple geographies, business units, and product lines.
- Have experience with 6sense, Demandbase, or another ABM technology platform.
- Have experience with Marketo, Salesforce, or similar marketing technologies.
- Have experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow optimization, and decision-making.
- Preferred: 8+ years of marketing experience.
- Preferred: Bachelor's degree in Marketing, Business, Communications, or a related field.
- Preferred: Experience supporting enterprise or strategic account programs.
- Preferred: Experience within high-growth SaaS or technology organizations.
- Preferred: Understanding of account targeting, buying-group engagement, and pipeline development strategies.
- Preferred: Communication, collaboration, and project management skills.
Responsibilities
- Develop and execute account-based marketing strategies aligned with enterprise pipeline objectives, sales priorities, and demand generation programs.
- Identify and prioritize target accounts and buying groups with Sales leadership and account teams.
- Design personalized one-to-one and one-to-few engagement strategies for account opportunities and growth objectives.
- Coordinate regional ABM execution with the EMEA Demand Generation Manager and Global Demand Generation.
- Execute multichannel ABM programs across content, email, digital advertising, direct mail, executive engagement, webinars, and events.
- Create account-specific experiences and support account expansion through targeted upsell and cross-sell campaigns.
- Manage the ReachDesk relationship, including direct mail and gifting strategy, vendor management, and budget.
- Use account insights, intent signals, and engagement data to inform account strategies and sales actions.
- Track ABM engagement, pipeline, opportunity progression, and revenue; analyze campaign effectiveness and optimize programs.
- Apply AI to improve account targeting, personalization, and campaign decisions, and share effective practices with the team.
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