Influencer Marketing Manager

Remote - USFull-TimeManager

Salary not disclosed

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Job Details

Experience: 5-7 years of experience in influencer, creator, or social media marketing
Required Skills: Budget management

5-7 years of experience in influencer, creator, or social media marketing.
Experience managing celebrity or macro talent.
Experience managing budgets and negotiating or overseeing creator contracts.
Experience leading or mentoring team members.
Strong analytical skills, including attribution, performance reporting, and ROI analysis.
Strong communication, relationship-building, and negotiation skills.
Strong understanding of TikTok, Instagram, and YouTube creator ecosystems.
Ability to manage multiple priorities in a fast-paced environment.
Experience in health, fitness, nutrition, or consumer subscription apps.
Familiarity with mobile measurement partners, affiliate platforms, and creator management tools.

Oversee creator communications and support partnerships from outreach and onboarding through briefing, content delivery, payment, and performance analysis.
Build long-term relationships with creators, talent managers, and agencies.
Evaluate influencer deals based on audience fit, performance potential, and cost.
Manage celebrity and macro influencer relationships, negotiation oversight, and content planning.
Review creator content for brand standards, messaging requirements, and campaign objectives.
Track influencer KPIs and report results to stakeholders.
Manage influencer budgets and allocate spend across creators, tiers, and platforms.
Lead, coach, and develop influencer specialists, setting priorities, deal guidelines, and quality standards.
Improve existing automations and build automated processes for outreach, tracking, reporting, and payments.
Develop influencer strategies and measurement frameworks, including attribution methodology and tracking tools.

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