Director of Paid Media
C
Carr Talent AcquisitionReal estate lead generation
This is a fully remote opportunity for candidates located within the United States.Full-TimeDirector
Salary$160k - $175k Base Salary; Performance-based bonus opportunities = On-Target-Earnings (OTE) of $200k+
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Job Details
- Experience
- 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
- Required Skills
- Lead Generation
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
- 8+ years of hands-on performance marketing experience with increasing leadership responsibility.
- Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance.
- Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
- Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels.
- Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
- Background in lead generation businesses that invest heavily in acquiring their own customers, rather than agency-side marketing.
- Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.
- Ability to build scalable marketing systems, testing frameworks, and operational processes.
- Leadership, analytical, communication, and project management skills.
Responsibilities
- Own strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
- Monitor campaign performance and drive optimization within advertising platforms.
- Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
- Ensure creative initiatives use measurable performance, testing frameworks, and return on investment.
- Build experimentation programs to improve creative performance, lead quality, and customer acquisition costs.
- Develop systems for campaign launches, QA, reporting, forecasting, budgeting, and marketing operations.
- Partner with executive leadership to align paid media strategy with business objectives.
- Develop executive dashboards and reporting on campaign performance, business impact, and growth opportunities.
- Identify acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
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