Senior Paid Media Strategist
C
Clients BlackboxFinancial services marketing
Workable workplace: remote; Workable locations: Houston, Texas, United States. San Antonio, Texas, United States. Dallas, Texas, United States. Fort Worth, Texas, United States. Austin, Texas, United States. El Paso, Texas, United StatesFull-TimeSenior
SalaryUpper Compensation Range ($115K+)
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Job Details
- Experience
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility
- Required Skills
- Lead Generation
Requirements
- 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
- Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
- Proven ability to manage campaigns toward defined performance targets while supporting client retention.
- Strong direct-response copywriting skills, including ad copy and scripts.
- Experience developing and testing creative concepts, hooks, angles, and messaging.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organization, analytical, and problem-solving skills.
- Preferred: financial services marketing, lead-generation and appointment-setting campaigns, video sales letter marketing, high-ticket or considered-purchase funnels, performance marketing agency experience, and direct-response advertising.
Responsibilities
- Own a portfolio of client accounts and serve as the primary strategic point of contact.
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
- Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
- Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
- Manage budgets, audiences, bid strategies, account structure, and creative testing.
- Monitor daily performance against cost-per-appointment and other key acquisition metrics.
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
- Write direct-response ad copy and video sales letter scripts for financial services audiences.
- Set up and troubleshoot tracking, Meta pixels, and conversion events; configure Calendly integrations, Zapier automations, and lead-routing workflows.
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